In the world of beverages, what's on the label rarely tells the full story. For many drinks, including non-alcoholic ones, a myriad of ingredients and processes remain undisclosed. A startling example is in wine production: ever wondered what the difference between vegan versus non-vegan red wine is? Most people are unaware that non-vegan wines often use fish guts for clarification. We can't remember the last time a bottle of red wine declared fish guts on their label.
This lack of transparency extends to additives, chemicals, and preservatives in drinks. These are used to cut costs, speed up production, or unnaturally extend shelf life. The focus for these drinks is on the economics rather than quality.
Take extracts, for example. Most people think of extracts as a concentrated form of the natural ingredient, however their production often involves harsh solvents and processes that strip away the essence and benefits of the original ingredient. Unlike infusions with real ingredients, which impart natural flavours and benefits, extracts are a pale imitation. Why would a business use extracts over the real deal? Simple, cost and time. It's cheaper and easier to use extracts rather than the real ingredient.
Moreover, the use of juices from concentrate, flavourings and colourings contrasts starkly with brewing using the actual fruits or herbs. The difference isn't just in taste; it's about the health benefits and the overall drinking experience. Infusing a drink with real ingredients maintains the integrity and natural properties of those ingredients, providing a more authentic experience.
At nunc, we take pride in our commitment to using real, natural ingredients in our kombucha. It's not just about the sophisticated taste; it's about honesty, and the joy of sipping a drink that's as genuine as nature intended.
This commitment to real ingredients and authentic processes is more than a marketing tagline — it's a promise to our consumers for transparency, quality, and a truly natural beverage experience.
